THIS IS ABOUT THE IMPORTANCE OF WORDS IN BUSINESS.
IF YOU'RE LOOKING FOR IMAGES OR VIDEOS, SORRY.
There is no doubt the importance of words has diminished. Their power hasn't. Which is why every business, small or large, needs to recognise there is more to business than a stock shot or a dance video.
Finding and writing your brand story, your tone of voice, your space in a category or a myriad of other areas where twenty six letters can change your business is more critical now than ever.
This book, full of nothing but words, will give you the guidance to help you find, create and develop your story in a way you may not have thought of before.
"EXCELLENT PIECE OF WORK. AND ONE THE BUSINESS WORLD NEEDS."
This quote is from Steven Howard. Mentoring Good Managers Into Great Leaders, Expert Global Leadership Skills Development, Leadership Wellbeing oh, and author of 21 books in his spare time.
"IT'S EPIC. IT SHOULD BE WITH EVERY BUSINESS OWNER."
Sonal Keay, owner of thisissilk.com wrote this. I wouldn't normally print quotes but one thing about Sonal, being an ex-criminal lawyer, she is brutally honest. So if Sonal says you should get this book, get it. The most you have to lose is 20 quid.
BEFORE YOU REACH FOR
YOUR CREDIT CARD,
HERE'S WHAT YOU'LL GET.
Hopefully a bit of a wake-up call. Instagram and TikTok do not define business. Think about it carefully, how often in your business is it all about a happy snap of a vertical dance? Your business is defined by words. Your brand story. Your tone-of-voice. Your brand space. Emails, memos, meetings, talks, speeches, there isn't an area of business where words aren't critical. This book will not cover all of them, but it will deal with the most important bits, the ones that can turn you from a business to a brand.
There are examples in the book, not the typical ones you have read over and over such as Apple or Nike. Examples of small businesses who have found their story and are honing it day after day. Small, but successful.
STEP ONE.
DOWNLOAD THE BOOK.
Easy, just go to the store, grab your card and you can have it in seconds.
STEP TWO.
READ IT, DIGEST IT, APPLY IT.
It's not a long read but those who have been through it say it's a valuable one. There are a handful of exercises. Try them. Apply them to your business. It may surprise you to discover new ways to think about it. To find a real point of difference.
STEP THREE.
IF YOU NEED ME TO GO THROUGH YOUR WORK OR HELP YOU WITH IT, I WOULD LOVE TO DO THAT FOR FREE. I SAID WOULD, NOT WILL.
See, just one word can make all the difference. The costs.
To download the PDF which is yours to keep. £20.00
To have me go through your work and critique it. £500.00
To have me work with you on any of the areas for your brand. £2,000.00
If you would rather I do it all, the brand story, tone of voice etc, that will cost. £10,000.00
Ten thousand sounds like a lot, but here's what you will get. A complete and compelling brand story, a space you can own and a tone of voice which isn't a list of cliches. In other words, a brand you can fall in love with all over again.
STEP FOUR.
CREATE A BRAND YOU WILL FALL IN LOVE WITH ALL OVER AGAIN.
You'll find all kinds of books and studies on customers, but one area of business few talk about is you. The business owner. The person in charge of brand. The marketing head. A simple truth. If you love your brand, there's a much greater chance people will.
STEP FIVE.
ENOUGH SCROLLING,
START READING.
No need to waste more time on this site, better to spend it on your business. Once you have the download, I suggest you read through it once, quickly. Go back, read it again, not as fast. Go back yet again and start absorbing it and doing the exercises. Write a bit every day. As Jerry Seinfeld says. "Don't break the chain."